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At the beginning of 2020, Cornell Watson’s full-time job was in human resources. At the end of the year, he was shooting for the New York Times and Washington Post and creating fine-art projects for which he has receiv...

My father Ohno Tsuneya (Oct 9, 1937 - Dec 23, 2017) was born into a peaceful small town in the hilly countryside of Saitama prefecture, a few hours by train from Tokyo. His hometown, Chichibu, nestled among small mountai...

Unmanned Traffic Management (UTM) solution Airmap recently created an uproar in the drone community after posting a series of tweets suggesting that taxation, along with launch and landing fees, should be applied to flig...

As part of its launch for the GFX100S medium format camera, Fujifilm has published a commercial that pokes fun at the idea of “leaked” tech products. While it stops short of referencing rumor sites, it does play with...

I haven’t lusted for a fixed prime camera because it’s so easy for me to mount a short prime lens on my ILC. But I am intrigued by the idea of walking around with a short prime on my camera, even though it is limitin...

The brand new Sony Alpha 1 that was announced yesterday and last years Canon EOS R5 have similar key specifications, so which of these flagship 35mm full-frame sensor mirrorless cameras is right for you? We take a closer...

Canon is set to release the MREAL S1 headset in late February for 4 million yen (~$38,400) that can synthesize and display CG images and place them into the wearer’s real-life location to create a mixed/augmented reali...

There are lots of camera bags on the market that offer various levels of fit and finish. We published a round up of quality, affordable camera bags not too long ago. Today, though, we're going to focus on luxurious camer...

Cameras these days are boring. Well, most of them are at least. Everyone is making a good camera. But few are exceptional. In the little time I've used it, the Fujifilm GFX 100S seems exceptional. In fact, it's the first...

The new carry-combo for photographers may be what Fujifilm is announcing today. The company put forth their new Fujifilm XE4 and their 27mm f2.8 R WR. The latter is a refresh on the much-adored pancake lens from the comp...

The Fujifilm XF 55-200mm f3.5-4.8 is a great lens. Still, when I was invested in the system, that lens always left me wanting just a little bit more. A little more reach. More sharpness. A little more, well, everything. ...

Fujifilm has announced the GFX100S, a camera that takes the “groundbreaking ideas” of the GFX100 and rethinks them with a focus on portability. The result is a compact, high-performance medium format camera that is s...

Fujifilm has announced the GF 80mm f/1.7 R WR lens, which the company is claiming is the world’s first AF-capable f/1.7 interchangeable lens for medium format cameras. It is the fastest lens in the Fujifilm GFX lens li...

Fujifilm has announced a new pancake prime lens for the X-System: the XF 27mm f/2.8 R WR lens. With its main feature being its compact size, the lens still promises high image quality despite its compressed design. The 2...

Fujifilm has announced the XF 70-300mm f/4-5.6 R LM OIS WR lens, a relatively compact zoom lens for the X-system that covers a broad zoom range between 70mm and 300mm. While not particularly fast, it is a lens that is be...

The new Fujifilm X-E4 replaces the 3-year-old X-E3 as Fujifilm's retro-styled, mid-range APS-C sensor mirrorless camera for 2021. So what exactly has changed in the 3 years since the launch of the X-E3, and is the older ...

Fujifilm has revolutionized the Medium Format market. There are no two ways about that. Since the introduction of the original GFX50, Fujifilm has taken several giant strides forward with its Medium Format tech. Today, F...

The brand new Fujifilm X-E4 that was announced today and the recent Fujifilm X-S10 have very similar specifications, so which of these mid-range APS-C sensor mirrorless cameras is right for you? We take a closer look in ...

The Fujifilm GFX 100S arrives in Canada, Chris goes into quarantine, and Jordan self-films in the field. It's been an interesting week for the boys in Calgary, but that didn't stop them from bringing you this review. Sub...

Fujifilm's new GF 80mm F1.7 R WR is a fast, standard prime for GFX medium format shooters, offering a 63mm (35mm equiv.) field-of-view, in a reasonably compact, light-weight and weather-sealed package. View our Fujifilm ...

Introduction Product photography by Dan Bracaglia & Richard Butler The Fujifilm GFX 100S is the logical next step in the development of the company's medium format lineup: a 100MP sensor in a single-grip DSLR styled body...